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Gambling on random Pokémon cards: Onchain gagcha hits record high as crypto sinks

cointelegraph.com · Jul 16, 2026 at 13:30

Gambling on random Pokémon cards: Onchain gagcha hits record high as crypto sinks
cointelegraph.com Jul 16, 2026

Users spent a record $324 million on onchain gacha in June, even as Bitcoin hit a 21-month low. The thrill of scoring a top Pokemon card from a random pack is becoming big business

June 2026 was brutal for the crypto market. Bitcoin (BTC) fell more than 20%, hitting a 21-month low, while spot Bitcoin ETFs saw a record $4.5 billion in outflows.

That did not stop users from spending a record $324 million on onchain gacha during the month, according to Blockworks Research. A year earlier, the monthly figure was closer to $50 million.

Spending hit a new all time high in the depths of a bear market. While crypto prices were tanking, people were opening more and more packs of tokenized Pokémon cards — driven by the thrill, the hope of a profit or the urge to expand a collection.It’s an entire randomized Real World Asset (RWA) sector that’s flown under the radar… until now.

Onchain gacha spending hit an all-time high in June 2026. Source: Blockworks. 

Gacha is a mechanism borrowed from Japanese vending machines, where a fixed payment yields a random item. In the trading card game (TCG) market, it usually works through booster packs: sealed packs holding a random assortment of cards. The buyer does not know in advance what they will get.

The cards inside a booster are not created equal. Print run, rarity, condition and year of release drive prices orders of magnitude apart: from cents for an ordinary card, to hundreds of thousands of dollars for a rare copy in pristine condition. A market has grown up around those collectibles, which Global Market Insights values at $9.2 billion and Mordor Intelligence at $15.11 billion.

Some cards can fetch several hundred thousand dollars. Source: PriceCharting.

When a card can cost as much as a car, its authenticity and condition have to be assessed.

Related: Logan Paul sells Pokémon card for $16.5M, years after fractional NFT row

That is what grading is for — a process in which an independent company such as PSA, Beckett or CGC checks a card against several criteria. The card is inspected for image centering, the condition of its corners, edges and surface, and for scratches and stains, after which it is assigned a grade and sealed in a plastic case known as a slab.

The grade directly affects the price: two identical cards can be worth completely different amounts, while a raw, ungraded card sells as a riskier asset.

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