Strategy Bitcoin treasury hits breakeven point as BTC price passes $77K

Bitcoin gains 20% in two days as Strategy sees its BTC treasury climb out of the red.

Bitcoin (BTC) hit $77,000 on Friday as business intelligence company Strategy’s corporate treasury returned to profit.

Strategy out of the red with Bitcoin at highest since May

Data from TradingView showed new local highs above $77,400 prior to the week’s final Wall Street open.

BTC/USD one-day chart. Source: Cointelegraph/TradingView

Now up around 20% in 48 hours, BTC/USD saw little by way of consolidation as it reclaimed a key level for Strategy, the world’s largest corporate Bitcoin treasury company. Data from monitoring resource BitcoinTreasuries puts the cost basis for Strategy’s holdings of 840,447 BTC at $75,385, currently with a year-to-date gain of approximately $450 million.

Strategy Bitcoin treasury cost basis data. Source: BitcoinTreasuries

As Cointelegraph reported, between Aug. 3 and Aug. 9, Strategy opted to sell a small portion of its treasury worth 1,690 BTC to repurchase 1.15 million shares of its STRC preferred stock for $108.6 million. The move represented the company’s fourth Bitcoin sale of 2026.

Concerns over the long-term viability of the company’s Bitcoin investment thesis accompanied the sales, something that the subsequent BTC price run-up should help alleviate, independent crypto analyst William Clemente suggested.

“Not only should Saylor/Strategy fears have been abated for a while once he showed that he was willing to sell BTC to rebuy STRC, but now after this price impulse they are even more over-collateralized by their BTC holdings,” he wrote on X, referring to former CEO Michael Saylor.

In an interview with Fox News earlier in August, current CEO Phong Le stated that Strategy would return to buying Bitcoin before the end of the year.

Amid misgivings over the durability of Bitcoin’s volatile upside move, analysis from onchain analytics platform Glassnode revealed a new safety net forming below $70,000.