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Strategy's new plan divides industry observers even as MSTR, STRC climb

cointelegraph.com · Jun 30, 2026 at 13:14

Strategy's new plan divides industry observers even as MSTR, STRC climb
cointelegraph.com Jun 30, 2026

Strategy’s new Bitcoin capital framework draws Wall Street backing from Benchmark with a $570 per share target even as traders question long-term demand risk.

Michael Saylor’s Strategy won support from some Wall Street analysts after unveiling a new capital framework, but the changes also sparked debate over the company’s long-term Bitcoin strategy and sustainability.

Benchmark Equity Research on Monday reiterated its Buy rating on Strategy’s Class A stock MSTR and maintained a 12-month price target of $570, according to a report reviewed by Cointelegraph.

Strategy's common Class A stock, MSTR, rose 12.6% to about $92.70 on Monday, while its STRC preferred shares climbed 12.2% to around $83.70, according to TradingView and Yahoo Finance.

However, both stocks edged lower in premarket activity on Tuesday as some investors and industry observers remained skeptical about the durability of the new capital model.

With its latest capital framework update, Strategy authorized potential Bitcoin (BTC) sales of up to $1.25 billion to raise capital instead of relying solely on issuing stock or debt.

The amount is equal to roughly 21,082 BTC at current prices, according to CoinGecko, or about 2.5% of the company's total holdings of 847,363 BTC.

While Strategy has long described itself as a long-term accumulator of Bitcoin, the move is not the first time it has sold the biggest cryptocurrency. The company sold 32 BTC for $2.5 million in May 2026 and previously sold 704 BTC in 2022 as part of a tax-related transaction strategy, later repurchasing a similar amount of BTC.

Benchmark argued the new framework addresses the main concerns investors had raised following weeks of volatility, giving the company more flexibility to manage its capital structure.

In the report, the research analysts said the changes transform Strategy from a "one-way" Bitcoin accumulation vehicle into an active manager of both sides of its balance sheet.

"The upshot is that Strategy is now an active manager of both sides of its capital structure, an approach that we view as a significant positive for its shareholders," Benchmark's analysts wrote.

Related: Grayscale's Pandl says Strategy should sell $3B Bitcoin to restore confidence

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