Trump Media to revamp crypto treasury strategy after $238M Q2 loss

Trump Media says it will take a more disciplined approach to its crypto treasury while directing more resources toward its core media business.

Trump Media said it plans to revamp its digital asset treasury strategy after unrealized losses on crypto and securities helped push the company to a $238 million net loss in the second quarter.

The company reported $190.4 millio n in unrealized losses across its digital assets, pledged digital assets and equity securities in its Q2 earnings release on Monday.

Trump Media said the new framework is intended to preserve its long-term digital asset exposure while managing volatility and improving the productivity of its balance sheet.

Trump Media is the publicly traded company behind Truth Social, Truth+ and financial services brand Truth.Fi. The company is tied to US President Donald Trump, who is the sole beneficiary of a trust that held about 41.1% of Trump Media’s voting power as of Feb. 25, according to its latest annual report.

Related: Trump Media sells Wall Street low-latency access to Trump posts

Its Q2 filing shows the company is already using options to manage Bitcoin volatility and generate premium income, while deploying some BTC through lending and other yield-generating arrangements. 

The company also said it plans to direct more resources toward Truth Social, Truth+ and other parts of its media business as part of a broader shift in how it allocates capital.

Trump Media’s Bitcoin holdings were little changed during the second quarter before the company stepped up its direct Bitcoin exposure in July.

As of June 30, Trump Media held 9,477.16 Bitcoin, down from 9,542.16 BTC at the end of the previous quarter.

Separately, the company had pledged 2,077.34 BTC as collateral for its options strategy. Of its reported holdings, 4,260.73 BTC was serving as collateral for convertible notes. 

Related: Strategy turns 1,690 BTC into $108.6M STRC buyback